Getting Started with Website Traffic Reporting
In this article
What is Website Traffic Reporting?
PostEngine’s Website Traffic Reporting provides you with information about the traffic coming from your Craigslist ads to your property website.
Why is it useful?
Website Traffic Reporting helps you measure the effectiveness of your Craigslist marketing efforts by answering key questions like:
- How many prospects are visiting?
- When do they like to visit?
- Where are they located?
How does it work?
When you create an ad with PostEngine, a unique tracking URL is automatically generated and placed in the ad.
This is an example of what it will look like:
When a prospect visits that link, their click-through data is captured and they are redirected to your property website.
Important: Do not remove or alter this generated link when posting, as doing so will prevent Website Traffic Reporting from capturing accurate data!
Where is the data?
Your Website Traffic data is available to you in Property Portal, as well as your Google Analytics account (for more detailed information). To learn how to locate this data, check out:
Troubleshooting
There’s no URL in my ad. How do I sign up?
Your company may have opted out of Website Traffic Reporting. To find out more, reach out to us at help@rooof.com or contact support through Property Portal
My link needs to be updated because the company/property name has changed.
No problem! Contact support and we’ll update the link to reflect your new company/property name.
I want to customize the tracking parameters.
We can add custom parameters to your unique URL for more detailed tracking. Contact us at help@rooof.com to request this change!
Why aren’t the URLs clickable?
The desktop version of Craigslist doesn't allow clickable links. The prospect will need to manually copy and paste the link into their address bar. If a prospect is viewing your ad on their mobile device, the link will be clickable.