Understanding the Overview page
In this article
Overview
The Overview page provides a summary and comprehensive breakdown of the property's posting and lead activity. This report helps you monitor key metrics related to your Craigslist ads, including posting volume, renewal rates, and engagement with your listings. The information here is helpful in giving you insight on how to adjust and optimize your posting strategy.
Accessing the Overview page
- Navigate to the Properties section on the left sidebar and select Active Properties.
Find the property you’re looking for by scrolling through the list or use the search bar to find it by name.
- Once you’ve selected a property, you will be automatically dropped onto its Overview page.
Understanding the Overview page
- Date Range - Displays the date range currently in view. Click the drop-down to adjust. The report will update to reflect data from the selected period.
- Export - Click the Export button to download a copy of the report. You can export the data on this page in the following formats: CSV, JSON, XLSX.
- Automated Posting - The total number of ads posted by PostEngine.
- Automatic Renewal - The total number of auto-renews completed by PostEngine.
- Call Tracking - The total number of phone call leads the property's Craigslist ads have generated.
- Email Handling - The total number of email leads the property's Craigslist ads have generated.
- Website Traffic - The total number of crossover clicks from the property's Craigslist ads to the property's website.
- Posting Activity - This graph displays the number of posts and Auto-Renews completed at the property, broken down by day. Hover your mouse over the graph to get specifics of posts/renews by day. You can also export the data in this graph by clicking the hamburger menu on the far right and selecting your desired format.
- Posting Summary - This table displays a summary of the property's posting activity. The data is broken down by Week, Day, and type of Ad Activity. The Posting Summary provides a quick snapshot of the property's total number of weekly posts, the number of posts that were created using PostEngine's Scheduled Posting feature, and the number of posts renewed by PostEngine's Automatic Renewal feature.
- Posts Per Hour - This heatmap displays the property's daily posting activity, broken down by hour. Here you can see what time of day the property team is most actively posting with PostEngine.
- Lead Activity - This bar graph displays the leads the property has received within the selected date range, broken down by lead type and day. Hover your mouse over the graph to get specifics. You can also export the data in this graph by clicking the hamburger menu on the far right and selecting your desired format.
- Lead Sources - This donut chart represents the distribution of leads based on their source (Email, Website Visits, and Calls), with percentages displayed for each category. This helps in identifying which channels are driving the most engagement.
- Lead Summary - This table displays a summary of the property's lead activity. The data is broken down by Week, Day, and Leads per Source.
- Leads Per Hour - This heatmap displays the property's Craigslist lead activity, broken down by hour. Here you can see what time of day the team receives leads from Craigslist to identify peak engagement times. This insight can be used to optimize the property's posting times.
Troubleshooting
Why can't I view Call Tracking/Email Handling/Website Traffic data?
If some of the data on the Overview page isn't displayed for you, you may not be subscribed to the associated feature, or the property team may not be posting. To enable certain features, Contact Support.
Why is my posting data missing or incorrect?
Ensure that your date range is set correctly. If you identify discrepancies or suspect an issue, Contact Support, and we'll be happy to help investigate.
What is Scheduled Posting?
PostEngine's Scheduled Posting feature gives leasing teams the ability to schedule all of their Craigslist ads for the day in minutes. To request the feature or learn more, please visit the page linked here